iOrchestra window installation

To coincide with their 2011 window project – Bright Young Things, Selfridges asked artistic trio the John Hour to take over four windows at Selfridges, London.

“Known collectively as The John Hour, the artists Emma Gibson, Emily Pugh and Raven Smith had their first European show in December 2010 and now have the opportunity to display their work in the windows of the worlds best department store.

Continuing in their aim to challenge the rules of modern society, The John Hour has created four installations featuring paralleled objects, which represent a clash of lowbrow and highbrow culture entitled Beyond Compare.”

Window shown iOrchestra - an entire brass section of an orchestra in circular formation ‘conducted’ by a single iPod above.

There’s more on The John Hour Blog